Do you think that colour is not important? Oh yeah – then how do you explain the feeling when you see a red traffic light, or the excitement when your favourite sports team in green run out onto the field?

Still not convinced? What if we tell you that colours can affect neurological pathways in the brain and that they can create a biochemical response? US scientist Dr Robert Gerard recognized this and has pioneered research which suggests that every colour has a specific wavelength, and that each of these affect our body and brain in a different way. 

In our visual world colour is everywhere and the impact on people can be immense. Angela Wright, colour expert and author of the book, The Beginners Guide to Colour Psychology, identified links between patterns of colour and patterns of human behaviour. For example: The right colour choice can make you feel less hungry while another colour is seldom seen on an aeroplane as it makes you feel dizzy! How cool is that?

Bear in mind off course that colour is not a definitive science. From a young age we develop an association with colours based on our environment and experiences. You might be scared of blue because you’re scared of water. Ultimately there are unique elements that have an influence on colour choice.  

Sure, you may know that orange clashes with just about anything, but let’s dive deeper into the Crayola box to reveal troves of astonishing info.

So, here’s the inspiration you need:

Wear red to feel strong and powerful. The colour red is tied to strength and can boost your competitive spirit. Meaning: A little crimson might power you through a presentation! It stimulates a faster heartbeat and is also the colour of love. However, red is an extreme colour and might not be that helpful in negotiations.

Mellow yellow? Nope! Yellow elevates mood and boosts energy and happiness. Remember that brightness and saturation also come into play. So for boosting energy, go bold.

Need a shot of confidence. Reach for “The little black dress”. People who wear black appear more attractive and intelligent, which might be the reason for others to treat you like a #Boss. The result: strong self-esteem. Black is considered an elegant colour and has a slimming effect on the body (seriously, who doesn’t love that?!)

Find your Zen in green. Being surrounded by nature helps to lower anxiety and depression – and it’s possible to experience some of these benefits by just looking at green shades. This colour will restore balance and equilibrium. Green is an excellent colour for improving concentration. Scientific evidence show that people who work in green offices have greater job satisfaction.

Feeling frazzled? Blue is by far the most popular colour worldwide. Blue hues trigger special receptors in your eyes which lowers blood pressure and heart rate and triggers feelings of stability. Tap into this colour to wind down at night; blue walls or Pj’s signal your brain to boost melatonin production.

Amazing, right? Changing the colour of your outfit can change your mood and if that’s not a great excuse for retail therapy, I don’t know what is!






You only need to look at the world around you to see, and feel its’s impact.

DISCLAIMER: The information on this website is for educational purposes only, and is not intended as medical advice, diagnosis or treatment. If you are experiencing symptoms or need health advice, please consult a healthcare professional.